Over the years, relentless effort has gone into building up 300 village collection centers. Extreme caution is taken at these village level collection centers to ensure that the quality of milk collected meets the stringent norms, which is why at the break of dawn; we collect fresh, raw milk directly from over 25,000 farmers in these villages. This process is repeated twice a day in order to keep the freshness of the milk intact and after a thorough check, the milk is sent to the chilling centers located near the village centers.

To ensure that fresh milk is collected, our vehicles cover each collection centre twice every day. Our farmers, who supply us freshly procured milk from well-fed cattle, have been as much a priority to us as our customers and thus, as part of our CSR, value added services through our in-house team are provided to them.

A number of community welfare programs are undertaken at village level such as seminars on quality of life, free health check up for cattle, free cattle vaccination in order to keep the cattle healthy and disease free, free veterinary care, supply of high grade cattle feed to farmers at subsidized rates and advice on clean milk production etc. To ensure that there is no compromise on collection of quality milk, a very large team of dedicated employees work relentlessly in deep interiors of West U.P. To ensure that the highest quality milk reaches our plant and we serve our customers right, the company has installed several chillers at the village level. A fully developed R&D centre constantly works for improving systems of milk collection, processing and product upgradation.